Insomniac and dick clark productions (DCP) announced during today’s EDMbiz conference they will be producing a new award show dedicated solely to electronic dance music in Las Vegas next year. The show will serve as the premier industry showcase for the genre’s best work each year.
The inaugural celebration of dance music will launch in Las Vegas during Electric Daisy Carnival (EDC) week in 2014 with an energy-filled event that will honor the most creative minds in dance music.
“Creating an award show focused on all the creative components that contribute to the success of dance music (music, art, production and lighting) has been a dream of mine for years,” said Pasquale Rotella, Founder and CEO of Insomniac.
“DCP is the largest producer of music awards shows in the industry and Insomniac has been at the forefront of the EDM movement since they started in 1993. Creating an EDM awards show with Insomniac is the perfect collaboration.” said Allen Shapiro, CEO of dick clark productions.